Practical tools for business owners choosing an agency: a scorecard to rate the ones you are considering, a calculator that compares how they charge, and plain guides on what to ask and what to avoid.
Tick each statement that is true for the agency you are considering. Nothing leaves your browser.
See what the same account costs under different pricing models, and what happens when ad spend changes.
The questions that separate agencies that do the work from agencies that sell it.
Retainer, percent of spend, hourly, project or performance: what each one means for you.
Guarantees, vague reports, locked-up accounts: the warning signs worth walking away from.
If you already have a proposal or contract from an agency, we are happy to read it and tell you what we think, whether or not you hire us. Get in touch or call (510) 857-7838.